27 Oct When should you Let Go Of Your Website Designing Options
Simply because hard as it can be, but letting visit of your web page designing thoughts and playing the customer could possibly be of gain in the long run.
I know what you are saying, you’ve been in the net designing organization long enough to be familiar with what works and wont doesn’t, what would my customer understand? Well after approaching web site design in thesame manner, I have unfortunately got no additional choice but to give in to my greatest laid strategies and conform to the wants of my own customers.
Building of good websites usually means which it has to be attractive to the eye, along with being completely functioning with regards to Search Engine rewards, but ultimately it must display professionalism just for the business symbolized.
Making sure that you comply with W3C Standards (W3C Markup Validation Service) meant for both HTML and CSS validation is definitely paramount to good design and style and encoding (but not essential for good Google PR, I will discuss in later posts), so when making we always like to use starting HTML format and CSS text font like Tahoma 11pt, for making neat set up text and nice web page image layouts.
I will list some cases of where letting visit has benefits for both parties involved and just how in some conditions actually led to little or no online traffic for the internet site.
Case Study 1 ) Architectural Organization flash and font concerns
Our customer wanted the utilization of Flash elements to display a couple of architecture photos with a attractive fade between images and changes to unique CSS Font used Tahoma 11pt font and replace by Century Gothic 11pt, that is used in all their very own logos and architecture design work.
As a general rule would know embedding Flash documents into your site results in W3C Validation undefined source inability, thus copy the site Unacceptable Markup. After explaining this, the customer seemed the need to possess a graphical expensive style graphic far outweighed the importance of quality valid HTML Transition Markup. To them the looks and belief of their website to their clients was much more advantageous than complying when using the W3C.
In addition , that they wanted the Century Gothic font instead of Tahoma. By design Hundred years Gothic possesses a much larger font height than Tahoma then when used improved the page height bigger than when using Tahoma thus leading to the site featuring with scroll bars the moment view beneath 1024 x 768 resolution, where previously it built in the whole site perfectly.
Finally the customer realized the desired affects they imagined and finally it is the buyer who definitely knows best.
Case Study 2 . Box supplier turns into boxed in
Our client had began a new organization supplying cardboard boxes boxes for moving and packing. They wanted a straightforward site with heavy graphic image components and minimum text in the home page.
Explaining to the customer the role of text based search engines results and that having no understandable text in the home page would definitely limit their very own visibility, they choose design and style over outcomes. Why you may ask will a company limit their likelihood of being found on search engines? Very well the question continue to burns around too, but as mentioned previously the customer constantly knows best and the decision was only theirs to produce.
Their philosophy was simple, their website was purely to be applied as a reference point guide certainly not the source of extra business, his or her marketing strategies can be enough to garner continual business.
Today I still wonder as to why they limited their marketability and in particular the website which is usually online and may be searched always of the day.
Consequently in summary the best laid plans of rats and males (well in this case web designers) can be a utter waste of good management as what I currently have stated most along that the customer generally knows very best and in the long run they are the ones paying for your service so sometimes it is very best to put together your guns and concede defeat.